For some time we've tried to sign up retailers to join our mission and resell our handmade baby blankets, and in order to do that we had to raise prices so we could offer the 50% discount that they expect.
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What We Discovered
Our core customer base is people who buy from us online, and we need to do everything possible to satisfy them and make more and more repeat customers. Retailers expect low wholesale prices and high volumes - exactly the reason most of their products come from overseas factories.
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What We've Done
You will like this part. We know it's very unusual in this high-inflation environment.
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- We have lowered prices on just about everything. $69 blankets are now $65, $77 blankets are $73, and even our 100% organic cotton hand-knitted blankets are $85 or less. Loveys with sheep dolls were $42 and are now $35. And our very popular gift sets dropped a buck as well!
- Shipping is Free across the board, with no minimum purchase amounts to qualify. We baked the average shipping costs into our models so nobody should abandon their shopping cart when they see a shipping cost.
Final Words
We are excited to make these changes, and with this new approach, we have exactly what we need in order to sustain our mission indefinitely. Please help us to get the word out about our quality handmade blankets and the families in Nicaragua that are able to eat due to this work.
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Steve and Sandy Jacoby
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